St. Joseph Community Alliance
Maximizing the Value of a Community Survey
The St. Joseph Community Alliance works with its public, nonprofit, and private sector partners to promote a shared vision for the community through collective input from citizens, including a biannual community survey. Recently, the Community Alliance has worked to shepherd the Imagine St. Joseph 2040 future plan that lays out a vision for community priorities and investment. The Community Alliance asked PorchLight Insights to help align their survey instrument to their strategic plan, in order to maximize the value of the input gathered from community members.
PorchLight Insights worked in tandem with St. Joseph's survey administration partner, ETC Institute, a national leader in community survey administration, to understand the history of the survey instrument and trends in survey data. In collaboration with Community Alliance staff and board members, PorchLight Insights recommended a reorganized and streamlined survey instrument that provides key input on strategic plan goals. After survey administration was complete, PorchLight Insights undertook a deep dive into survey results to identify key insights and takeaways, which were presented to the Community Alliance board along with related recommendations.
“Our survey results improved for the first time in many years, and adding PorchLight provided actionable insights to continue to improve community perception. I now have key target audiences to work on and know what messages will persuade.”