PorchLight Insights partnered with the United Way of Greater Kansas City (UWGKC) to understand giving habits, motivations, and donor preferences across the Kansas City metro. Using a mixed-method approach, we surveyed a statistically significant random sample of residents and UWGKC’s direct donors (with targeted outreach to newer and selected giving-level segments). Using PowerBI, our team conducted a thorough analysis across donor segments and prepared slides for UWGKC to use in future presentations. Findings from both surveys surfaced actionable insights to guide UWGKC’s donor engagement decisions.